January 09, 2009
From Australia’s Daily Telegraph:
Radical international animal rights group PETA has launched its most bizarre campaign yet, demanding fish be renamed "sea kittens".
PETA - People For The Ethical Treatment of Animals - believes calling fish sea kittens will make sea food less appealing.
It wants to change the image of fish as slimy and slithery creatures by claiming they are similar to cuter, more popular animals. "Would people think twice about ordering fish sticks if they were called sea kitten sticks?" PETA asked on its website.
PETA, about to launch a dedicated Australian arm, is known for headline-seeking controversial campaigns, including supermodel-fronted anti-fur protests. The group is the driving force behind several major overseas clothing, retail and textile companies abandoning Australian wool because of concerns about the mulesing of sheep.
You can see the PETA campaign at their website here.
And never mind that cute little kitties actually eat fish, when given the chance.
Gallery: PETA celebrities