Ever since Mitt Romney lost the presidential election, there’s been a lot of talk about how the Republican party needs to “rebrand” itself.
Louisiana governor Bobby Jindal wants, among other things, for the GOP to stop being “the stupid party.” Representative Paul Ryan has concluded that the watchword for the Republican party needs to be “prudence.” Senator Marco Rubio is the frontman for the most tangible aspect of the rebranding effort: getting on the right side of the immigration issue. In the process, he’s become something of the de facto point person for the party. The latest entrant into this effort: House Majority Leader Eric Cantor. On Tuesday, Cantor gave a well-received speech at the American Enterprise Institute (where I am a fellow), titled “Making Life Work.” In it, Cantor argued for utterly reasonable conservative solutions that would improve the plight of the working poor and the middle class.